Internet provides new wide opportunity for successfully running of a business. A Web representation is an electronic office of a company in the Internet.

Internet provides new wide opportunity for successfully running of a business. A Web representation is an electronic office of a company in the Internet. Information on the company and corporate activities can be provided by any combination of text and graphic materials (drawings, photos) and sound tracks. Such a representation will operate round clock without a days off. It can be accessed in a fast and easy way from any place on the globe. The maintenance costs are lower the costs associated with other means of communication. A representation is an effective means of providing detailed information about the activities, products and services of a company, and serves to establish business contacts (feedback).

Why a business should have a Web representation (web-site)?

1. The Web representation will replace a large part of the information servicing of the customers (phoning, specialists on duty, mailing of booklets and other advertising actions, market studies). The site can work interactively, i.e. not only provide information about the goods, but also receive orders.
2. The Web representation will be a powerful tool for information interaction among the affiliates, correspondents and partners, while the materials can either be open to all or made available to a selected list of correspondents.
3. Advertising on TV, radio and in publications is limited by stringent constraints on the scope of information provided. Traditional advertisements can include references to comprehensive information on the Internet pages containing detailed specifications of the goods and services, and information about the advertiser's activities. Internet advertising can be an effective means of attraction of new customers and establishment of a feedback through placement of fill-in forms and questionnaires, and the use of e-mail and message boards.
4. The costs of the multi-channel telephone lines and exchanges, and the costs of maintenance of the secretarial staff can be reduced by shifting of the information servicing to the Internet. Dissemination of the information about new products (services) is much cheaper, more targeted and high-quality when it is achieved through the Internet instead of mailing.

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